Born from a passion for exceptional design and a deep appreciation forEuropean craftsmanship, IF HUB was founded to bring the world’s finest interior brands and products to the heart of the UAE.
We recognized a gap in the regional design market; a place where architects, designers, and homeowners could explore a curated selection of premium interior solutions that blend timeless style with modern innovation.
Our portfolio features iconic and emerging European brands selected for their originality, and forward-thinking design. From artisanal furniture, kitchens, wardrobes to bespoke lighting, wall finishes and advanced smart systems, every item reflects a story of heritage and innovation.
More than a showroom, IF HUB is a creative ecosystem—a space where inspiration meets functionality, and design journeys are fully supported.
The IF HUB showroom is where European luxury design finds its stage. Set within a carefully composed space, it features a curated selection of the most iconic and forward-thinking brands across indoor furniture, kitchens, bathrooms, lighting, surfaces, and outdoor living. Each area is crafted to inspire; from immersive installations to tactile material libraries, inviting exploration and discovery.
More than a showroom, IF HUB is a space for collaboration. It welcomes designers, architects, and clients to come together, exchange ideas, refine concepts, and bring projects to life. With dedicated areas for presentations, private consultations, and industry events, it is a space designed not only to showcase design, but to foster it.
THE HUB
HUB EVENTS
PROJECTS
EVENTS
The visionary behind it all
Fady Friberg is a visionary entrepreneur with over a decade of experience in Dubai’s real estate industry. His passion naturally extends into closely aligned creative sectors, where he is known for his innovative thinking and unwavering commitment to quality. Fady brings a wealth of expertise and a deep appreciation for design that drives IF HUB’s success. Under his leadership, IF HUB is a space where creativity, functionality, and human connection thrive.
Quote from Fady Friberg:
“Design is more than aesthetics, it’s about emotion, purpose, and the people it connects. IF HUB is where all of that comes together.”
LOCATION
Showroom Timings: Monday to Saturday: 9am-9pm
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+971 52 159 3364
info@fhub.ae
@fhub.ae
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Josephine Litigio