Our Story
About IF HUB
Our Story
Born from a passion for exceptional design and a deep appreciation for European craftsmanship, IF HUB was founded to bring the world's finest interior brands and products to the heart of the UAE.
We recognised a gap in the regional design market: a place where architects, designers and homeowners could explore a curated selection of premium interior solutions that blend timeless style with modern innovation.
Our portfolio features iconic and emerging European brands selected for their originality and forward-thinking design. From artisanal furniture, kitchens and wardrobes to bespoke lighting, wall finishes and advanced smart systems, every item reflects a story of heritage and innovation.
The Showroom
Inside
Set within a carefully composed space, the showroom features a curated selection of the most iconic and forward-thinking brands across indoor furniture, kitchens, bathrooms, lighting, surfaces and outdoor living. Each area is crafted to inspire: from immersive installations to tactile material libraries inviting exploration and discovery.
IF HUB is also a space for collaboration. It welcomes designers, architects and clients to come together, exchange ideas, refine concepts and bring projects to life, with dedicated areas for presentations, private consultations and industry events.
The Founder
Fady Friberg
The visionary behind it all
Fady Friberg is a visionary entrepreneur with over a decade of experience in Dubai's real estate industry. His passion naturally extends into closely aligned creative sectors, where he is known for his innovative thinking and unwavering commitment to quality. Under his leadership, IF HUB is a space where creativity, functionality and human connection thrive.
"Design is more than aesthetics, it's about emotion, purpose, and the people it connects. IF HUB is where all of that comes together."
Fady Friberg
Visit
Plan your visit
Walk-ins are welcome. For project work, we can book you an appointment with the right team.
Hours
Monday to Saturday, 9am to 8pm
Enquire
Get in touch
Tell us what you're looking for and we'll get back to you, usually within one working day.